The Hypodermic Needle Model
The Hypodermic Needle Model theory is a message that is given out to people and is taken in and received by the person without doubting it. An example of this is a the newspaper or just the news in general. People watch/read this information (message) and just fully believe what is being read with no question. Most people read the news as it is a way to distribute mass media around the world.
The Hypodermic Needle Model theory is a message that is given out to people and is taken in and received by the person without doubting it. An example of this is a the newspaper or just the news in general. People watch/read this information (message) and just fully believe what is being read with no question. Most people read the news as it is a way to distribute mass media around the world.
The Inoculation Model
The Inoculation Model theory is a way to explain how peoples beliefs and attitudes change on subjects over time as well as how to keep your beliefs and attitudes consistent as the past. If someone has an original belief of a subject then they are less likely to change compared to someone how may be following a trend on the subject.
The Inoculation Model theory is a way to explain how peoples beliefs and attitudes change on subjects over time as well as how to keep your beliefs and attitudes consistent as the past. If someone has an original belief of a subject then they are less likely to change compared to someone how may be following a trend on the subject.
The Two-Step Flow Model
The Two-Step Flow Model theory is a way of marking that is used to send messages that are sent to an individual so they can answer. This model is usually used in companies and different organizations to help market there products. Before the messages are sent out they are checked over by a opinion leader to checked the questions are the right ones to ask the individual.
The Two-Step Flow Model theory is a way of marking that is used to send messages that are sent to an individual so they can answer. This model is usually used in companies and different organizations to help market there products. Before the messages are sent out they are checked over by a opinion leader to checked the questions are the right ones to ask the individual.
The Uses & Gratifications Theory
The Uses & Gratifications Theory is a way of us consuming media be that by reading a newspaper, watching TV or using the Internet. Uses and Gratifications takes a look at why people consume media. A summarized way of explaining this theory is that we consume media in a few different formats; Newspaper, Television, Radio, Film, Internet etc. We also watch these for different reasons; Informational and Educational, Entertainment, Personal Identity, Integration, social interaction and escapism.
The Reception Theory
The Reception Theory is the idea of media being encoded and decoded from the developer to the consumer (you). Different people will decode the information in their own way. This theory suggests that the audience is active and the audience might react in different ways and could be unpredictable. This theory points out that the media text is created by the audience which means everybody will play a game their own way meaning they create a different experience compared to another person. There are three readings that the audience can arrive to;
Preferred Reading,
The audience understands and accepts the ideas offered.
Negotiated Reading,
The audience understands the ideas offered but only accepts some aspects and reject the rest.
Opositional Reading,
The audience receives the ideas the opposite way of which they were intended.
The Reception Theory is the idea of media being encoded and decoded from the developer to the consumer (you). Different people will decode the information in their own way. This theory suggests that the audience is active and the audience might react in different ways and could be unpredictable. This theory points out that the media text is created by the audience which means everybody will play a game their own way meaning they create a different experience compared to another person. There are three readings that the audience can arrive to;
Preferred Reading,
The audience understands and accepts the ideas offered.
Negotiated Reading,
The audience understands the ideas offered but only accepts some aspects and reject the rest.
Opositional Reading,
The audience receives the ideas the opposite way of which they were intended.
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