Research Techniques

In these surveys, I will be exploring the demographics of the gamer's that play the new mobile craze named Pokémon Go.

The way I will do these surveys will be by making two different surveys, one Quantitative, the other Qualitative. The Qualitative survey includes open answers. This means that the answer are open for the person to give a detailed response. The fact of the answer will be more detailed is a good factor as it makes your results more valid.

The Quantitative survey includes closed answers. Closed answers are usually tick boxes and multiple chose. This type of survey is usually relatively quick to fill out. This allows you to get more results in a quicker amount of time which can be better than detailed answers.

Exercise Number 1 - Paper Questionnaires.

Blank Quantitative Questionnaire ,

Male     Female

Do you or have you ever played Pokémon Go?     Yes      No

What is your age?  

How much time do you spend playing weekly?   0-5 Hours   5-10 Hours  11+ Hours

Do you live in Greater Manchester?   Yes   No

Are you employed?   Yes   No

Do you travel to play Pokemon Go?  Yes    No

Would you recommend Pokemon Go?   Yes   No        


Blank Qualitative Questionnaire


Pokemon Go Qualitative Questionnaire

Male                                          Female

Do like the style/look of Pokemon Go?


Have you ever paid any money for Pokemon Go?



Which is your favourite team, Instinct, Valor or Mystic?


What improvements would you do to the game?



Which is your favourite Pokemon?



Quantitative Questionnaire Responses

Pokemon Go Quantitive Questionnaire Responses.

Gender?  Male -  4   Female - 2

Do you or have you ever played Pokémon Go?     Yes - 5     No - 1

What is your age?  19, 18, 18, 17, 17, 17

How much time do you spend playing weekly?   0-5 Hours -  5.  5-10 Hours - 0.   11+ Hours - 1.

Do you live in Greater Manchester?   Yes – 6   No – 0

Are you employed?   Yes – 1    No – 5

Do you travel to play Pokemon Go?  Yes – 2   No – 4 

Would you recommend Pokemon Go?   Yes – 5    No – 1          


Qualitative Questionnaire Responses

Pokemon Go Qualitative Questionnaire Responses,


Genders,

Male - 3          

Female  - 3


Do like the style/look of Pokemon Go?

Female 1 – It looks Snazzy. Female 2 - Yes, it reminds me of the actual game. Female 3 – Yes, It is very colourful.

Male 1 – Not really it is a bit cartoony.  Male 2 - It’s okay… not the best. Male 3 - Yes Fantastic!


Have you ever paid any money for Pokemon Go?

Female 1 - No I haven’t, waste of money.  Female 2 - No, would be a bunch of money wasted. Female 3 – No I have not.

Male 1 – No I haven’t, never needed a reason too. Male 2 – Nope Never. Male 3 – Not yet.


Which is your favourite team, Instinct, Valor or Mystic?

Female 1 – Mystic for life. Female 2 - Valor because of the legendary Pokémon Moltres. Female 3 – Don’t have a favourite.

Male 1 – Mystic as I like blue. Male 2 – Valor. Male 3 – Instinct.



What improvements would you do to the game?

Female 1 – More Poké-stops in my area. Female 2 - Would like to find Pokémon a little easier. Female 3 – Nothing I can think of.

Male 1 – A proximity meter to help track Pokémon. Male 2 – More Pokémon to capture. Male 3 – Better connection to the servers.


Which is your favourite Pokemon?

Female 1 – Giratina. Female 2 - Jigglypuff. Female 3 - Squirtel


Male 1 – Either Glissor or Gengar. Male 2 – Abra. Male 3 – Drowzee.

Pictures,


Conclusion

From the questionnaires I can tell, in this area, that both, male and female, play Pokémon Go and they are between the ages of 19-17. I can also tell that most people enjoy this game and find it a good way to pass the time with friends.

Exercise Number 2 - Online Questionnaires.

Blank Pokémon Go Qualitative Online Questionnaire.


Blank Pokémon Go Quantitative Online Questionnaire.


Quantitative Online Questionnaire Responses






Qualitative Online Questionnaire Responses





Conclusion

From the surveys, I can tell, in this area, that both male and female (mostly males) have played Pokémon Go and they are between the ages of 22-17. I can also tell that most people enjoy this game and find it a good way to pass the time with friends. Also some people may risk breaking certain laws to get what they want in this game.

Focus Group