In conclusion, through my analysis BioShock Infinite was created for people who are into Action/Adventure games. The developers do this by denoting the game to the audience then the audience decodes it.
When I was deconstruction the game BioShock Infinite genre, I looked into how the game address the audience. The game is aimed toward gamer's who mostly enjoy Action/Adventure games and is for people aged 18+. People think that a good story and exploration is important to this type of genre.
The games selection of content is a american patriotism style set in the 1920's which has dark and dull colour's. This game is set in the clouds over Colombia. The audience think that the font/text of this game gives it a 1940's look and feel to it and that America seems to be the inspiration for the setting in this game. This is how they have decoded the game.
The games construction of content was to appeal to people who love to play a very story driven game. This is backed up by the interview question 3 when people say they like the story of the game however people seem to want to play it without the story being so linear. Another thing is that the combat is appeal to the audience as you can use both special ability's and weapons to defeat enemies which is what a person said in response to question 3.
The codes and conventions appeal to people who already have played other action/adventure game. They can appreciate them more. For example, people think that the HUD is in the correct place for an action/adventure game compared to others. The audience also thinks that the HUD is very easy to read and decode which is important to knowing what your health is and things like that.
For the modes of address people mostly like the fact that the game is very immersive in the fact that it makes you feel like you are the character you are playing as and that it makes you the puppet master/omniscient Narrator or in other words essentially god for the character you play as in the game.